Launch Info
Debranded Home has been featured on:
Design*Sponge
NotCot
Apartment Therapy
and lots of other great blogs in the past 24 hours. We’re absolutely thrilled that our little site is getting this much attention. The majority of this attention is really positive. Thank you everyone for the great response.
But we’ve noticed some trends in the negative comments that we want to address:
1. The glass containers
There has been some concern over the photos of the frame pack because they are shown on glass containers. It’s a totally justified concern - glass in the shower doesn’t seem like a great idea. We just liked the look of them for the sake of the photos - our mistake. Please find a suitable, unbreakable container.
2. The Branding
We realize that it may seem ironic that a company whose goal is debranding is, well, branded. Our purpose is to remove advertising and visual clutter from homes but we recognize the role that marketing plays and even have an appreciation for good design. The key is that you will never find a “Debranded Home” logo in fine print right on any of our products. If you would rather make your own labels or write on the bottle with a marker, go for it. We just want to provide an nice-looking option that is super durable. These vinyl labels are graded for outdoor use and will stand up to many a shower.
3. Recycling
There seems to be some confusion about the intended use of the labels. We are definitely not saying that you should buy a product, transfer it into a debranded bottle, and then throw away/recycle the original bottle. That would be very wasteful. What we’re suggesting is to buy products in bulk. We are from a very small town and we know of two places here that allow you to bring in your own bottles to refill. That way, you have one bigger bottle that you refill (maybe keeping it under the sink) and you can fill the debranded bottle as needed. Not only do you reuse your bottles, you save money buying in bulk.
These are valid concerns so hopefully this will help.
Thanks for all your great feedback!
May 10th, 2008 at 2:59 am
Really nice! It would be great if you sold bottles, too! Also, is there a need for a label for “face wash”?
May 12th, 2008 at 7:01 pm
I would love a face wash or facial cleanser label too. I also use shaving cream that I transfer over as well but I bet that one won’t have much demand. I just ordered the frame pack and I’m hoping I can keep the facial cleanser and shaving cream separate in the shower.
May 13th, 2008 at 8:57 pm
The Body Shop’s early brand philo (circa 90s) included providing a refilling service to customers. As a teenager then, I had tonnes of classmates heading there to refill their hip products and get a discount on the it.
In my home country Malaysia, home-brewed soya sauce is sold by vendors in vans. They travel through neighbourhoods and people would come out with re-used clean glass bottles to buy from the vendors. For a long time, glass bottles were hot property amongst housewives.
More businesses should return to such forms of businesses. Perhaps it’d make a good small scale business idea.
May 17th, 2008 at 7:31 pm
[...] resisting advertising. I think it’s a healthy reaction to the onslaught of commercial messages. Debranded Home is doing its part by offering a set of generic labels printed on high-quality waterproof vinyl. Our [...]