Debranded Home has been featured on:

Design*Sponge
NotCot
Apartment Therapy

and lots of other great blogs in the past 24 hours. We’re absolutely thrilled that our little site is getting this much attention. The majority of this attention is really positive. Thank you everyone for the great response.

But we’ve noticed some trends in the negative comments that we want to address:

1. The glass containers
There has been some concern over the photos of the frame pack because they are shown on glass containers. It’s a totally justified concern - glass in the shower doesn’t seem like a great idea. We just liked the look of them for the sake of the photos - our mistake. Please find a suitable, unbreakable container.

2. The Branding
We realize that it may seem ironic that a company whose goal is debranding is, well, branded. Our purpose is to remove advertising and visual clutter from homes but we recognize the role that marketing plays and even have an appreciation for good design. The key is that you will never find a “Debranded Home” logo in fine print right on any of our products. If you would rather make your own labels or write on the bottle with a marker, go for it. We just want to provide an nice-looking option that is super durable. These vinyl labels are graded for outdoor use and will stand up to many a shower.

3. Recycling
There seems to be some confusion about the intended use of the labels. We are definitely not saying that you should buy a product, transfer it into a debranded bottle, and then throw away/recycle the original bottle. That would be very wasteful. What we’re suggesting is to buy products in bulk. We are from a very small town and we know of two places here that allow you to bring in your own bottles to refill. That way, you have one bigger bottle that you refill (maybe keeping it under the sink) and you can fill the debranded bottle as needed. Not only do you reuse your bottles, you save money buying in bulk.

These are valid concerns so hopefully this will help.

Thanks for all your great feedback!